Lizbeth James

Data & Ai Enablement Lead - North America @Mars

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2024 — Present

Data & Ai Enablement Lead - North America @Mars

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Franklin, TN, US

Collaborated with senior leadership to drive adoption and scaling of AI-powered solutions, enhancing decision-making and optimizing performance.• Developed data strategies, ensured effective governance, security, and alignment with business objectives.• Cultivated relationships with key stakeholders to stay at the forefront of AI innovation.

EDUCATION

2004 — 2006

SDM Institute for Management Development

Master of Business Administration - MBA, Systems & Marketing

2014 — 2014

Humber College

Sales & Marketing Connection Program, Marketing

N/A

MIT Sloan School of Management

Executive Program, BLOCKCHAIN TECHNOLOGIES BUSINESS INNOVATION AND APPLICATION

2000 — 2003

University Institute of Technology [Kerala University

B.Sc Computer Science, Software Engineering

SKILLS

Product LaunchDigital MediaSearch Engine Marketing (Sem)Competitive AnalysisMarketing ManagementIntegrated MarketingMarketing CommunicationsOmni-Channel StrategyVendor ManagementMarketing ResearchMarket ResearchManagementContent ManagementE-Commerce ConsultingStrategic AlliancesOnline AdvertisingFlashAdvertisingMarketingOnline MarketingStrategyE-CommerceSocial Media MarketingPositioningMicrosoft ExcelBusiness DevelopmentBrand ManagementMarketing StrategyDigital MarketingTeam ManagementProduct PlacementSearch Engine Optimization (SEO)

ABOUT LIZBETH JAMES

As an Omni-Channel Expert and AI Strategist with over 20 years of experience, I specialize in driving innovation at the intersection of marketing, digital transformation, and connected commerce. I am passionate about leveraging artificial intelligence to help brands unlock growth opportunities and deliver personalized, data-driven experiences that engage today’s connected consumers.Throughout my career, I have led cross-functional teams and partnered with Fortune 500 companies to navigate the evolving digital landscape. My focus has always been on using cutting-edge technologies to create scalable solutions that enhance customer engagement, improve operational efficiency, and deliver measurable results. Whether advising on AI adoption, developing strategies for emerging technologies, or optimizing multi-channel customer journeys, my approach is rooted in a deep understanding of both the art and science of digital innovation.Key areas of expertise: • AI & Machine Learning: Turning data into actionable insights and automated decision-making. • Digital Transformation: Leading organizations through comprehensive digital evolution. • Connected Commerce: Creating seamless customer experiences across all channels and devices. • Strategic Marketing & Growth: Using data, personalization, and automation to drive brand loyalty and sales.I am always open to connecting with professionals and organizations eager to embrace the future of technology and reshape the customer experience.

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Lizbeth James — Data & Ai Enablement Lead - North America at Mars in Toronto, ON, CA | Unifers