Liz Barhydt

About Liz Barhydt

Hello! I\'m a creative at heart, entrepreneurial in nature but also a good with numbers finance person that somehow became a revenue and operations leader building amazing media businesses.I help media companies and the people who buy them see their businesses clearly. Clean books. Predictable operations. Systems that match the quality of the brand you’ve worked so hard to build.With 20+ years of experience, I’ve been on all sides of the table- raised millions of dollars as a CFO - spearheaded the sale of multiple companies to over $120M in combined deals- led finance, accounting operations, sales, and M&A integration to hit aggressive EBITDA targets - delivered 3–5X valuation uplifts by transforming messy books and chaotic processes into investor-ready financials that stood up to Big 4 audits, QoEs, and private equity diligence - led revenue growth across programmatic, direct, and affiliate channels, driving eCPM increases, yield optimization, and sustainable monetization strategies- built executive dashboards across 22+ newsletter brands, giving real-time visibility into RPS, subscriber growth, monetization, and EBITDA contributions - I’ve scaled brands, grown agencies, bought businesses and cleaned up more messy books than I can count. If you’re ready to get the clarity you need and start running a business that works for you with a trusted partner, let’s talk!

Experience

1. Chief Financial Officer Head of Finance

   Pardon

   Jul 2021 — Present

   Spearheaded the successful sale of a portfolio of 22 newsletter brands at premium multiples for the Family Office - Key strategic business partner to CEO and executive management in the development and execution of all strategic and financial plans across an operating portfolio of digital media publishing companies, global business development activities, venture studio building and family office capital allocation- Responsible for all financial elements of an increasingly complex and diverse ecosystem of business activities, venture activities in pursuit of wealth creation- Develop all systems for scalable financial processes and tech solutions, significantly improving the accuracy, efficiency, and reliability of financial reporting and analysis in a continuous evolving environment- Led Revenue (both AdOps and Sales & Partnerships) resulting in double digit revenue growth - Cultivate strategic partnerships and alliances with industry leaders, for innovative cross-collaboration initiatives. Leverage these relationships to drive product innovation, expand market reach, and capitalize on emerging opportunities for growth and differentiation- Financial counsel and advisory support to equity investments, delivering expert insights on growth strategies, financial metrics, and performance enhancement.

Education

• Wake Forest University

  Bachelor's degree, Finance

• Wake Forest University

  Master’s Degree, Accounting

Skills

• Internal Audit
• Auditing
• Entrepreneurship
• Management
• Business Development
• Accounts Receivable
• Financial Analysis
• Financial Reporting
• Microsoft Word
• Process Improvement
• Customer Service
• Accounting
• Crm
• Budgets
• Finance
• Microsoft Excel
• Powerpoint
• Outlook
• Internal Controls
• Account Reconciliation
• Marketing
• Microsoft Office
• Sales