Elizabeth Ashton
Commercial Director @Campden BRI
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WORK HISTORY
Commercial Director @Campden BRI
Chipping Campden, GB
Lead the sales, marketing, membership and training teams. In addition I am responsible for our reputation and brand within the food and drink industry and further afield. And I ensure that the company has a commercial focus - helping our clients and delivering excellent service, well communicated and in a timely way.
EDUCATION
Cranfield University - Cranfield School of Management
Masters, Business Administration
CIM | The Chartered Institute of Marketing
Diploma of Education, Marketing
CIM | The Chartered Institute of Marketing
Diploma, Marketing
Leeds University
BSC Hons, Food Science
ABOUT ELIZABETH ASHTON
I am a highly-skilled CIM and MBA-qualified Partnerships, Sales and Marketing Director with expertise in driving growth through effective strategic business development, client relationship management, engaging marketing initiatives and building cohesive business teams. An expert in developing new revenue lines and building lucrative account portfolios, I bridge the gap between client need and the needs of the business to strengthen sales pipelines. I use client research and analysis of market needs to help shape business vision to deliver maximum sales performance and maximise profitability as per business plan. I have rapidly improved business performance, which is a testament to my ability to quickly plan and execute successful and dramatic revenue growth. Relentlessly focused on account portfolio development, I am committed to applying my passion for excellence to supporting the development of individuals and business development teams. During my career, I have exceeded multiple targets and increased team performance. I welcome all invitations to connect. Recent Career Highlights: • Increased Europe Sales by 35% in 2019 and Asia Sales by 400% in 2019. Maintained in 2020. • Built relationships that secured revenue growth with many multinationals, including UBS, Schroders, Barclays, Prudential, McKinsey, Astra Zeneca, Roche, Darktrace, JLL, EY and Huawei. • Initiated relationships and negotiated contracts with rights-holders including the BBC, The Telegraph, WSJ, Bloomberg, CNN, Reuters, Oath, Fox, News UK, Sky, CNBC, The Big Think and TED. Maintained relationships and developed business models. • Redesigned company logo, ensuring look and feel aligned with core brand values and market needs. • Influenced broadcaster strategies for revenue generation from video assets, as well as supporting Fox in the US in landmark legal case concerning broadcaster copyright on the internet.
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