Liza Shepeleva
Head of Non-Rewards / Value Proprietary Card Portfolio
- Role
- Director at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Liza Shepeleva
Experienced professional with background in consulting and financial services. Skilled in customer relationship management, marketing strategy and analytics. Focused on driving impactful strategy grounded in facts
Experience
Director
Mar 2023 — Present · New York, NY, US
Manage non-rewards product suite, including secured credit card, and small business portfolio
Education
University of Virginia
BS, Mathematics
2003 — 2007
University of Virginia - McIntire School of Commerce
Bachelor of Science (B.S.), Marketing; Finance
2005 — 2007
Columbia Business School
Master of Business Administration (M.B.A.), Marketing
2012 — 2014
Skills
- Product Development
- Analysis
- B2b Marketing
- Marketing Communications
- Market Research
- Spss
- Financial Modeling
- Strategy
- Microsoft Excel
- Sas
- Strategic Partnerships
- Competitive Analysis
- Marketing Research
- Crm
- Financial Analysis
- Customer Insight
- Analytics
- Business Strategy
- Marketing Management
- Market Analysis
- Marketability
- Data Analysis
- Digital Strategy
- Segmentation
- Marketing Strategy
- Marketing Science
- Strategy Development
- Management Consulting
- Marketing
- Business Development
- Digital Marketing
- Strategic Planning
- Forecasting
- Valuation
- Multi-Channel Marketing
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