Liza Saracini
Founder & Head of Growth and Operations @Florabelle Food And Festivities
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WORK HISTORY
Founder & Head of Growth and Operations @Florabelle Food And Festivities
Salt Lake County, UT, US
Founder and operator of a multi-state, service-based brand built through relationship-driven sales, demand generation, and hands-on execution.• Owned end-to-end marketing, sales, and operations, serving 1,500+ clients and generating $100K+ in annual revenue (2025)• Designed and executed corporate, private, and brand experiences for 200+ attendees, including a recurring Supper Club used as a demand-generation engine ($35K attributed revenue across three events)• Built and managed CRM and first-party data systems to support lifecycle marketing, retention, and repeat bookings• Owned pricing, budgeting, forecasting, and ROI analysis across marketing initiatives and live events• Led brand positioning, content strategy, and digital presence (website, SEO, UX, email, social)• Recruited, trained, and managed six contract team members across culinary and marketing functions using documented SOPs• Developed strategic partnerships with brands, farms, venues, and community organizations to expand reach through PR, social, and event marketing
EDUCATION
Notre Dame de Sion Schools
High School
The University of Alabama
B S in Commerce and Business Administration; B A in Communication and Information Sciences, Marketing; Advertising
Rockhurst University
Master of Science - MS, Business Intelligence and Analytics
UCLA Extension
Coursework, Sustainability Studies
SKILLS
ABOUT LIZA SARACINI
I’m a marketing leader with 10+ years of experience driving growth, brand strategy, and partnerships across CPG, food tech, wellness, and service-based businesses.My background spans Fortune 500 brands like PepsiCo, Colgate, and Kraft Heinz, high-growth startups, and founding my own multi-state culinary experiences company. Across each role, I’ve been most effective where strategy meets execution. I have built campaigns, partnerships, and systems that move the business forward while keeping the customer and brand experience front and center.I bring a mix of creative thinking and strong execution. I enjoy shaping brand narratives, guiding creative content, and translating ideas into clear plans that teams can execute against. I’m detail-oriented, data-informed, and quick to take action, but my strongest asset is my ability to build trust, align stakeholders, and get people excited about the work.As a founder, I’ve built long-term relationships with partners and customers across multiple markets, earning 115+ five-star reviews that reflect how seriously I take experience, communication, and follow-through. I’ve partnered cross-functionally with marketing, sales, product, and leadership to drive measurable growth and brand impact.I’m passionate about the brands I work for, the people I work with, and creating work that feels both thoughtful and effective.
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