Liz A.

About Liz A.

I am a content strategist and copywriting lead living and working in New York City. I help brands connect to their audiences (whether B2B, B2C, or B2B2C) with authentic messaging and storytelling, backed by a big-picture content strategy that meets—and exceeds—the ever-increasing, dynamic expectations of today\'s consumers.Additionally, I have led internal communications strategies and operations for brands on a large scale. Helping C-suite leaders strengthen trust with their workforce by building morale through the right messages and channels is one of my specialties. In my free time, writing remains a central part of my life. I write sketch comedy for the Upright Citizens Brigade Theater house sketch team called Reunion Tour, and every month we put up a brand new live comedy show here in New York City. Harnessing my inner child with fun, silly self-expression through comedy is a hugely freeing experience and has improved my professional creative capacity tenfold. This is especially exhibited when it comes to thinking on my feet, being comfortable presenting to clients, pivoting with changes in the moment, embracing out-of-the-box ideas, and trusting my creative intuition. Reach out any time if you\'d like to discuss how we can build your brand messaging and content strategy together. Whether it\'s a single line of social copy or a longform research perspective, I have the knowledge and experience to help you break through the noise of the crowded marketplace and truly connect to your audience.

Experience

1. Content Strategy Lead & Senior Copywriter

   Deloitte

   May 2021 — Present · New York, NY, US

   Develop, write, & edit research reports, brand websites, client stories, & more from scratch for publication. Lead copy strategy for B2B content marketing campaigns that brought in nine-figures in closed deals in 2024. Plan & execute core messaging for product launches & brand presence at tentpole events such as Cannes Lions, Adobe Summit, Dreamforce, NRF, ANA, Shoptalk, Adobe Max, CES, Genesys Xperience, & more. Create internal guides for communications and tone to establish, standardize, & enforce the Deloitte Digital brand voice. Consult & ghostwrite for social media presences and thought leadership blogs of C-suite members.

Education

• Auckland University of Technology

  Course Credit, Hospitality Administration/Management

  2013 — 2013

• Boston University

  BS, Hospitality Administration

  2010 — 2014

• Melbourne High School

  International Baccalaureate Diploma Awarded, International Baccalaureate Diploma Programme

  2006 — 2010

Skills

• Asana
• Management
• Spanish
• Event Management
• Editing
• Social Networking
• Hospitality
• Public Speaking
• Wordpress
• Writing
• Social Media Marketing
• Catering
• Powerpoint
• Microsoft Excel
• Customer Relations
• Fundraising
• Teamwork
• Social Media
• Event Planning
• Marketing
• Microsoft Office
• Blogging
• Google Apps
• Research
• Customer Service
• Fluent in Spanish
• Public Relations
• Proofreading
• Facebook
• Leadership