Liza Pagano

About Liza Pagano

I focus on developing foundational stories that bring depth, meaning and spark inspiration. I’ve studied design my whole life, graduating from Parsons School of Design followed by a range of experiences including design director in NYC’s Silicon Alley during the dot-com boom, art director for The Asia Society, launching HBO’s streaming platform, and client work at Razorfish.I like challenging conventions and making things new. By setting goals that address our audience’s needs, we can create designs that are beautiful and impactful beyond just aesthetics. Collaboration is the key to great work. I strive for excellence in myself and my teammates by aligning around a shared vision, building on each member\'s strengths, and addressing challenges with honesty and kindness–enabling us to excel. I enjoy being a leader, but not as much as being part of a great team.I love all things design and have a fondness for wabi-sabi philosophy, brutalist architecture, and a well-worn river stone. In my spare time I ride my bike all over my hometown of New York City, hoping to discover that one special block I’ve never seen before… and I always do.

Experience

1. Design Director

   DonorsChoose

   Jul 2023 — Present · New York, NY, US

   User-focused creative and collaborator over seeing the creation of all visual materials.

Education

• Parsons School of Design - The New School

  Bachelor of Fine Arts (B.F.A.), Design and Visual Communications, General

Skills

• Communication Skills
• Digital Illustration
• Brand Development
• Creative Direction
• Advertising
• Illustrator
• Graphics
• Art Direction
• User Interface Design
• Concept Development
• Slide Shows
• Web Design
• Integrated Marketing
• Packaging
• User Experience
• Typography
• Corporate Identity
• Interaction Design
• Team Management
• Adobe Creative Suite
• Promotions
• Brochures