Liza J. Lee
The Art Party Community Services
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WORK HISTORY
@The Art Party Community Services
Vancouver, BC, CA
Liza J. Lee is an East Van writer and artist with a BA in English from UBC. Liza is acknowledged by well-known gallery dealer Diane Farris as a Vancouver pioneer of social networking in the arts (“Twitter/Art+Social Media” exhibition 2010). Liza’s vision is to facilitate art as a means for social change through alternative and cryptocurrencies, starting with digital art in the Virtual Vancouver Metaverse in 2013 and then the Bitcoin Art Show at Coinfest 2014.Liza has 20+ years of marketing experience. She is also a Google Local Guide Level 7 with 30+ million photo and video views in Vancouver, Canada. Her combined experiences led the way to explore and collaborate on The Art Party NFT art and music project after winning the Avanade Shark Thank Award 2022.
EDUCATION
The University of British Columbia
Bachelor of Arts Degree, English, Economics
British Columbia Institute of Technology
Certificate, Marketing Communications
Simon Fraser University
Advertising Copywriting
SKILLS
ABOUT LIZA J. LEE
COPYWRITING Developing compelling and strategic content through brainstorming, campaign creation, and collaboration with art directors and designers to maintain consistency across multiple projects; understanding business objectives and audience demographics, translating briefs into high-quality copy concepts, and effectively liaising with clients and stakeholders.CONTENT STRATEGY Collaborations with creative directors, UX designers, visual designers, developers, and stakeholders for web development, content strategy, and copywriting. Enterprise UX projects: Microsoft, ICBC, TELUS, Best Buy, Seagate, Shea Homes, FortisBC, PwC, BCAA, BCIT, HSBC, and Accenture.DIGITAL & EMAIL MARKETING Digital marketing management at HSBC for product launches with budgets up to $1 M each for marketing plans, branding, and trademarking; email marketing for Western Union Business Solutions for 1.5 million emails/month and contacts on Oracle Eloqua and Binary Stream (Microsoft Partner ISV for Dynamics ERPs) content on HubSpot.GEN AI WRITING & EDITING Wrote and edited short and long-form LLM prompts and completions that met high daily quota and quality standards for an Accenture global team of 500+ writers and editors with prompts and completions to jumpstart a generative AI service; adapted and adjusted to the many pivots and gained deep expertise. PORTFOLIO EXPERIENCES Worked with a variety of organizations including Apple, Accenture, Microsoft, BCAA, FortisBC, BankLink, Symcor, CommonwealthFx, Western Union, Sage, ICBC, HSBC, Seagate, PwC, TELUS Mobility, eBay, and PayPal, as well as agencies: Critical Mass, Avanade, Skunkworks, OXD/Open Road, Blast Radius, J Walter Thompson, and Data Driven Marketing.
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