Liza Etienne
Principal Management Consultant and Fractional CMO, Cpo, and Cxo @Independent Consultant
Signup · Get unlimited contacts
WORK HISTORY
Principal Management Consultant and Fractional CMO, Cpo, and Cxo @Independent Consultant
Minneapolis, MN, US
Available for independent consulting for strategic pivots, crisis management, organizational change management, digital strategy and innovation, special projects such as innovation labs and new product development, waterfall-to-agile pivots, OmniChannel User Experiences (UX), Customer Experience Strategies (CX) and UX/CX as a Brand. FEARLESS EXPLORER I challenge ideas and support decisions. I help teams think differently about the problems they seek to solve. I’m taped by CMOs and Executives to tackle complex problems such as user experience strategies, digital transformations, new products and brands for SaaS based tech companies and healthcare solutions. BUILDING MEANINGFUL PRODUCTS I ideate, build and launch meaningful products and brands that fuel growth, transformations and profitability. I excel at crafting market leading consumer product experiences that feel simple. Understanding that simple experiences are born from curiosity and attention to detail as well as a Design-Led Value Stream Agile approach to delivering on Voice of the Customer and positioning UX as a Brand. MAXIMIZING INNOVATION INVESTMENTS I bring the most value to companies seeking a transformation, particularly those in healthcare, financial services, retail and hospitality – simplifying both their customer experience and the employee experiences needed to support transformational pivots at the speed of today\'s market. I champion user experience transformations and am able to hire, inspire and engage teams to align marketing, brand, product, and research around the voice of the customer, the physics of a brand and the speed of today’s market. Authentic and true to my DNA, I’m a Strategist, Activator, Learner, and Communicator. LET\'S CONNECT l••••••••@gmail.com 61••••••13
EDUCATION
University of St. Thomas - Opus College of Business
MBA
University of Minnesota - Carlson School of Management
Executive Education in the Art and Practice of Effective Coaching
University of Minnesota-Twin Cities
BA
ABOUT LIZA ETIENNE
First responder for global digital transformations and innovations. Known for building and integrating, data-driven brand and product strategies creating alignment, accountability, and innovation across customer, employee, and martech technology value streams. Navigating ambiguity and delivering focus to organizations seeking to transform a brand, company, or industry. Harnessing the transformative power of Artificial Intelligence, Data, and Marketing Technology to revolutionize products and marketing practices. CUSTOMER CENTRIC Customers at the center of every product and marketing decision. By focusing on the intersection of AI, data, and marketing technologies I unlock valuable insights to understanding customer needs, preferences, and behaviors. CROSS-FUNCTIONAL COLLABORATION As a change agent, I build collaborative cross functional team environments that unite product, marketing, communications, social media, sales, user experience, technology, legal, and finance teams. I combine the power of data and human centered design to build diverse, equitable and inclusive high-performing teams that drive innovation, deliver cohesive customer experiences, and maximize business impact. INNOVATION AND TRANSFORMATION I am a catalyst for innovation. I drive transformative change by leveraging the intersection of AI, data, and applications that push the boundaries of product development and marketing practices. BUSINESS GROWTH AND PERFORMANCE Through data-driven strategies, I optimize marketing initiatives, enhance targeting position, and deliver superior results. DATA-DRIVEN DECISION MAKING By applying a diverse, equitable and inclusive human centered design approach across the continuum of a brand, I extract valuable insights from data to inform marketing strategies. I ensure initiatives are rooted in customer needs and preferences resulting in enhanced efficiency, optimized resource allocation, and improved outcomes. The transformational intersection of Artificial Intelligence, data, and applications has opened a realm of possibilities driving digital transformation and shaping the future of industries across the globe. LET\'S CONNECT If you are seeking a strategic consultant who can drive marketing and product innovation, transform brands, take on data-driven strategies, while leveraging the power of AI, data, and apps with a human centered design lens, I invite you to connect. Let\'s embark on a journey to propel your brand or employee experiences to new heights.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.