Liz Olson

WORK HISTORY

EDUCATION

SKILLS

ABOUT LIZ OLSON

My passion for marketing started when I got my first job at Starbucks when I was 17. Their concept of marketing a 3rd place changed not just my world, but the world as we know it. My interest was solidified by living next to an ad agency when I studied abroad in Paris. It looked so glamorous (you can laugh): lunch outside, office with a view, lively conversations: I knew I had to be in this industry. Little did I know that I would fall in love, not with the glamour, but with the rewards of hard work, the creative ideas that would cross my path, and most importantly, the relationships I would have with my colleagues and clients. I pride myself on leading by example, not afraid to get my hands dirty. At the same time I find the most excitement in working as a team to find solutions to seemingly impossible tasks, always keeping innovation and ROI top-of-mind.Most importantly, I care about fostering a culture which allows for individuals to shine of their own merits, and do not like a homogenized approach to creativity. It’s in our differences where we find the best ideas and business opportunities.Specialties: Account Management: Branding and Identity, Print and Broadcast Production, Traditional and Digital Media, Performance Marketing, SEO and SEM, Website and Digital Creative Development, Social Media Activation, Analytics. Industries: Food and Beverage, QSR (Fast Food), Travel and Tourism, Casinos, Leisure, Finance, Insurance, Direct to Consumer (DTC), Pharmaceuticals, Home Services, CPG.