Liza Cordeiro-Echols
Public Relations Strategist | Media Relations Expert | Integrated Marketing Specialist
- Role
- Senior Director of Media Relations and External Communication at The College Board
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Liza Cordeiro-Echols
Accomplished public relations and media relations strategist with a solid record of…
Experience
Senior Director of Media Relations and External Communication
Feb 2025 — Present · New York, NY, US
Develop and manage an editorial calendar to elevate key organizational moments, including new initiatives, research releases, and student-facing milestones such as SAT and AP Exam cycles.· Lead strategy and execution for high-impact media campaigns and events, identifying target outlets, crafting compelling narratives, and preparing leadership with clear, mission-aligned messaging.· Secure high-profile media coverage and public speaking opportunities for senior leaders in top-tier national and education-focused outlets.· Draft and place op-eds and thought leadership pieces to advance the organization’s mission and amplify trusted voices in the education space.· Identify new media channels and outreach strategies to engage core audiences including students, families, educators, and policymakers.· Nuture and maintaine strong relationships with journalists covering education, policy, equity, and youth issues to ensure accurate, resonant storytelling.· Oversee all media engagement efforts, approving messaging, coordinating interviews, and guiding rapid response efforts with a focus on transparency and impact.· Serve as an on-the-record spokesperson for the organization, representing its mission and work in high-stakes, fast-moving media environments.· Monitor media coverage and trends to inform communications strategy and advise senior leadership on opportunities and risks.
Education
West Virginia University
Master of Arts - MA
Emerson College
Bachelor of Science - BS
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