Lizabeth Umeda
Entertainment merch for fans by a fan!
- Role
- Asst Director, Merchandise Development at Universal Destinations & Experiences
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lizabeth Umeda
I enjoy projects that are challenging and intellectually stimulating that can also…
Experience
Asst Director, Merchandise Development
Universal Destinations & Experiences
May 2014 — Present
Universal Parks and ResortsAsst. Director Same as Sr. Manager below Lead merchandise development team focused on New Business Ventures, emerging IP, and events Create assortment plans and strategy for assigned projects focusing on optimal margins Train team members on cross category merchandise development focusing on direct to factory businessSr. Manager, Merchandise Development Same as Manager below Support Parks business with hardlines merchandise developmentPrior: Manager, Merchandising Product Development Create and execute retail and merchandise strategies to ensure clear differentiation and exclusivity of merchandise between each event. Manage merchandise development for all Location Based Entertainment events across all categories and support global Universal Parks development as needed, particularly with sculpted items such as plush and toys. Provide design and manufacturing direction to new and/or inexperienced partners to allow for on-brand, innovative and high quality product while accommodating cost, timing, compliance, and manufacturing constraints. Manage retail store design and execution, including visual merchandising and hardware selection/sourcing, for each LBE project to ensure the best possible guest experience and highest rate of return.Prior: NBCUniversal Consumer ProductsManager, Hardlines Product Development and Design Define and execute product strategies by partnering with business counterparts Collaborate with TV/ film stakeholders and licensed partners to conceptualize and develop quality product Utilize manufacturing experience to maintain partner time-lines and product integrity Build and maintain working relationships to promote trust with both IP stakeholders and licensed partners Collaborate with marketing and publicity to promote partners\' products Manage creation of style guides and assets for merchandising purposes
Education
University of California, Riverside
BA, Creative Writing
2005 — 2008
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