Liza Rowbotham
Project Manager @Terra Further
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WORK HISTORY
Project Manager @Terra Further
ABOUT LIZA ROWBOTHAM
A seasoned professional with 20 years of experience in multi-channel, data-driven customer strategy and insights marketing. I bring a strong commercial mindset and a balanced approach, combining structured methodology with creative problem-solving. Throughout my career I have developed specialist customer strategy marketing knowledge, alongside hands-on experience in business execution. I\'ve crafted and executed marketing strategies across diverse industries (including retail, ecommerce, hospitality), established companywide procedures, and led teams to achieve numerous objectives. All my roles have been focused on using data to drive business goals, shape operational strategies, and ensure successful outcomes in growth, retention, and acquisition initiatives. In challenging and dynamic environments, I take ownership, adapt, make decisive choices, and work through realistic options for delivery.
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