Liza Laibe
Sr. Marketing Leader | Innovation | Brand Strategy | Food & Beverage
- Role
- Marketing Director, Npd & Innovation at Proximo Spirits
- Location
- Norwalk, CT, US
- LinkedIn followers
- 500 followers
About Liza Laibe
Strategic, consumer centric marketing and innovation professional with extensive experience and success in breakthrough category launches and all phases of brand development in consumer packaged goods industry. Proven track record of multiple $25M+ new platform launches that established new categories including MiO Liquid Water Enhancer, a $100M+ year 1 IRI Pacesetter. Recognized leader with passionate ownership of the business and superior managerial skills in effective risk taking, problem solving, interpersonal team relationships, organization and financial management.
Experience
Marketing Director, Npd & Innovation
Dec 2023 — Present · Jersey City, NJ, US
Lead team of 3 people delivering $100MM+ annual new product revenue across broad portfolio of tequila and whiskey spirits brands.
Education
Colgate University
Bachelor's degree, cum laude, English Literature
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration (MBA), Marketing/Marketing Management, Corporate Strategy
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