Liza Heller
TikTok | Spotify| Oath| WebMD
- Role
- Vertical Director of Beauty, Fashion & Luxe, U s at TikTok
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Liza Heller
I am a master connector and strategic sales leader who thrives at the intersection of vision, culture, and growth. As TikTok’s Director of Beauty & Luxe, I craft the revenue strategy for one of the platform’s largest enterprise verticals, leading a multidisciplinary team (of 30+ people) empowered to deliver sustainable, long-term success.With 20+ years of experience building strategic partnerships for the world’s most iconic brands, I’ve driven marketing innovation across creator, video, audio, social, experiential, newsroom, and branded entertainment platforms. My expertise spans Beauty, Fashion, Retail, Personal Care, Food Bev & Alcohol — industries where storytelling, culture, and commerce collide. I am most inspired by opportunities to unlock cultural currency for brands grounded in purpose and impact. Marketing is my passion and sales is my craft.I am a former Division I college athlete and proud boy mom, raising my sons to believe that diversity in perspective is a superpower — and that if you can’t be kind, you can’t be anything.
Experience
Vertical Director of Beauty, Fashion & Luxe, U s
Jul 2025 — Present
Education
Providence College
Bachelor of Science, Marketing concentration
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