Liza Gupta

About Liza Gupta

I’m a growth marketing professional with 5+ years of experience driving acquisition, retention, and revenue growth through a mix of CRM strategy, marketing automation, and cross-channel campaigns.My expertise spans full-funnel marketing—from building high-converting landing pages and segmentation-led campaigns to optimizing retention through lifecycle workflows. I’ve successfully managed end-to-end CRM migrations (Salesforce → Zoho, HubSpot workflows), launched data-driven campaigns across Email, WhatsApp, SMS, and Push, and delivered measurable outcomes like: 20–40% lift in lead generation through advanced audience segmentation and funnel optimization 25%+ improvement in conversions via landing page revamps and CRO initiatives 30% boost in retention & re-engagement through personalized lifecycle and referral campaignsI thrive in fast-paced, high-growth environments, collaborating closely with product, sales, and leadership teams to align marketing with business goals. My approach combines data-driven decision-making with creative storytelling—helping brands build sustainable growth engines.Always exploring what’s next in growth marketing, AI-driven campaigns, and performance optimization.

Experience

1. Global Marketing Manager

   Wilson Learning

   Mar 2024 — Present · Gurugram, IN

   CRM Strategy & Administration: Directed end-to-end management of Salesforce and Zoho CRM at the admin level—covering data governance, automation, lead lifecycle, reporting, and dashboards. Successfully migrated 15+ years of Salesforce data into Zoho CRM, configuring layouts, modules, workflows, products, opportunities, leads, documents, and personalized dashboards.Marketing Automation & Campaigns: Designed and executed multi-channel campaigns (drip, ABM, behavioral segmentation) via Zoho and Pardot. Achieved a 20% YoY increase in lead generation through advanced segmentation by industry, seniority, and buying stage.Digital & Website Performance: Spearheaded a complete website revamp with a focus on UI/UX and conversion rate optimization (CRO)—redesigned PPC landing pages, industry-specific pages, and product pages, resulting in a 25% reduction in bounce rate and improved lead conversions.Content & Demand Generation: Partnered cross-functionally to deliver high-value marketing assets including eBooks, whitepapers, surveys, fact sheets, and brochures—driving a 35% increase in form fills and strengthening demand generation pipeline contribution.Data & Analytics: Optimized B2B data acquisition workflows by leveraging ZoomInfo and Apollo.io to source, enrich, and integrate qualified leads into CRM. Established a standardized UTM framework to improve campaign attribution, data visibility, and ROI measurement.Cross-Functional Collaboration: Engaged with senior leadership, L&D, sales, and external agencies to align campaigns with business goals, accelerate sales cycles, and maximize marketing impact.

Education

• Kendriya Vidyalaya

  High School Diploma, Business/Commerce, General

  2004 — 2016

• Delhi University

  Bachelor of Commerce - BCom, Business/Commerce, General

  2016 — 2019