Liza Cannon
Graphic Designer, Sign Creator, Marketing Specialist at Outdoor Gear Exchange @Outdoor Gear Exchange
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WORK HISTORY
Graphic Designer, Sign Creator, Marketing Specialist at Outdoor Gear Exchange @Outdoor Gear Exchange
I\'ve worked at Outdoor Gear Exchange from 20••••18. I then returned in 2020 because I appreciate their workplace culture, and am passionate about their company values. In these nine years, I have expanded my solid understanding of graphic design and marketing. Quick to learn on the job, I\'ve picked up new skills every quarter. On the job, I have gained repeated experience in the following:ADOBE SUITE FLUENCY - Photoshop, Illustrator, InDesign, Lightroom, Creative CloudMARKETING - Advertising Campaign Execution, Content, Messaging & Slogan Creation, Social Media, Email & SMS Strategy & Design, Event Planning & Facilitating, Photoshoot Coordination, Asset Management, Public Relations, Adaptability to Rapidly Changing DeadlinesDIGITAL MEDIA - Web Advertising, Site Style Guide, Graphics, Icons & Banners, Social Media & Email GraphicsPRINT MEDIA - Product & Content Company Catalog Creation, Newsprint & Magazine Ad Creation, Postcard Mailers, Brochure, Event Poster & Coupon Design and DistributionBRAND DEVELOPMENT - Brand Logo Design, Style Guide Creation, Designer, Executor & Buyer of Branded Merchandise, Interior/Exterior Designer & Painter, Facilitator of Store Expansion to Two New LocationsSIGN CREATION & PRINTING - Large Format Plotter/Printer Fluency, Retail Sign Design & Creation, Merchandising Coordination, Systems Development, Framing, Carpentry, Display Installation VISUAL MERCHANDISING - Window Display Design & Creation, Woodworking, Sculpture, Product Merchandising, Retail Layout and Flow DesignINTER-DEPARTMENT COORDINATING & VENDOR NETWORKING - Marketing-Buying-Merchandising Liaison, Coordinating Vendor Sponsorships of Marketing Efforts, Coodinating and Responding to Third-party Investors\' Feedback, Facility Systems Improvements, Fluency with Team Communication Applications
EDUCATION
University of Vermont
Bachelor of Arts - BA, Fine and Studio Arts, French and Art History
Université Rennes 2
Bachelor's, Littérature Français et la Gravure - French Language and Literature, Printmaking
St. Johnsbury Academy
High School Diploma, Art/Art Studies, General
SKILLS
ABOUT LIZA CANNON
GRAPHIC DESIGN - Art Theory: Color, Layout, Light, Line and Composition, Fonts ADOBE…
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