Liz Whitehead
Marketing Specialist at Alight Solutions | Expert in Content Management & Digital Media
- Role
- Marketing Specialist at Alight Solutions
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Liz Whitehead
Hi, I\'m Liz! I\'m a content marketing specialist located in Raleigh, NC. A bit about me- Skilled in content marketing, copywriting, brand management, graphic design, and project management- Proven track record of executing multi-media campaigns that exceed performance goals- I’ve developed compelling collateral across various channels which includes home mailings, videos, and social media posts- Self-sufficient but I thrive in team-oriented environments where I can collaborate with others to problem solve and create strategies and campaigns- Strong team player with experience in various marketing disciplines including content marketing, email marketing, social media marketing, and more- Adept at synthesizing data and analytics to inform strategy, measure success, and continuously improve resultsI’m probably reading, baking, or hanging out with my cat when I\'m not working. Feel free to ask me about my book club which isn\'t a book club!
Experience
Marketing Specialist
Jan 2023 — Present
Create multi-channel media campaigns for 70+ clients that drive awareness and increase engagement for Alight’s services- Materials include digital collateral (one-pagers, digital signage, etc), and direct mail- Using Adobe Indesign, provide custom materials requested by the clients that still follow Alight’s brand guidelines- Work closely with the Director of Marketing and Commercial Video team to create 24 informative videos on various health topics to be utilized by our clients- Communicate with team members and Marketing Manager to lend support and help on special projects when needed- Collaborate with other Marketing Specialist to build engaging quarterly webinars on various health topics for our clients- Coordinate with vendors for materials to be printed and shipped- Daily use of InDesign, Asana, Microsoft Office, and Salesforce Sales Cloud- Proofread copy for accuracy on digital and print communications
Education
Florida State University
Editing, Writing, and Media, Communication and Media Studies
2015 — 2018
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