Liz Walsh
Insights Leader | Innovation Accelerator | Team Catalyst
- Role
- Director, Insights to Innovation at Georgia-Pacific LLC
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Liz Walsh
A true innovation accelerator, Liz is an entrepreneurial leader with an ability to mobilize teams and a strong bias for action to achieve organizational goals. She applies a diverse range of customer discovery and research techniques to monetize insights into viable business opportunities that scale. Liz currently serves as the Director of Insights to Innovation for Georgia Pacific and has steered ground-breaking insights work for disruptive innovations including a 100% curbside recyclable mailer and Juno, a new-to world technology that diverts 90% of waste and transforms it into second generation recycled paper, plastic and aluminum products. Liz has led insights for three award-winning products voted ISSA’s Innovation of the Year: KOLO, enMotion® Flex, and Active Aire and is an established industry expert featured on CNBC, Packworld, and the Food Engineering Podcast. She is also actively involved in the Kyle Pease Foundation and Musical Theatre within her community. Specialties: Consumer and B2B Insights, Innovation, Marketing Strategy, Moderating, Brainstorming/Creative Facilitation, Ethnography, User Experience and Mobile Research
Experience
Director, Insights to Innovation
Jun 2018 — Present · Atlanta, GE
Recruited by Commercial Packaging Leadership Team to develop the Insights to Innovation Capability. Manage and champion the innovation pipeline to deliver business solutions offering strategic and customer value.
Education
James Madison University
Bachelor of Arts - BA
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