Lineliz Vassallo
Senior Brand Copywriter @Prohealth Longevity
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WORK HISTORY
Senior Brand Copywriter @Prohealth Longevity
EDUCATION
General Assembly
User Experience Design
University of Pennsylvania Graduate School of Education
Master of Science in Education (Coursework Pending)
Acupuncture and Massage College
Acupuncture and Oriental Medicine
UC San Diego
Center for Integrative Health, Certification in Mindfulness-Based Stress Reduction Facilitation
West Chester University of Pennsylvania
Bachelor of Arts - BA
ABOUT LINELIZ VASSALLO
I\'m a writer and speaker devoted to helping people think clearly, create courageously, and live well.Across my writing, content strategy, and speaking, my aim is simple:to give people the tools, knowledge, and perspective they need to flourish โ intellectually, creatively, physically, and emotionally.My background spans behavioral science, higher education, integrative wellness, and digital content strategy. Iโve spent years translating complex ideas into language that empowers action โ whether through UX systems, strategic storytelling, or educational platforms.I\'ve led content strategy, research-informed messaging, and conversion-focused storytelling across health, technology, and mission-driven spaces. I bring curiosity, clarity, and creative energy to work that helps people thrive. As AI reshapes how we work and live, I focus on human-centered technology โ tools that reduce cognitive overload, support neurodiversity, increase access and expand human potential.Human flourishing isn\'t accidental.It is designed, supported, and practiced-UX Writing: Content Strategy, Research-Informed UX Copy, Content Auditing, Information ArchitectureCopywriting: Direct Response Copy, Benefit-Driven Messaging, Long-Form & Short-Form Copy, Product Descriptions, Email Campaigns, Landing Pages & Sales Pages, SEO Copywriting, Storytelling for Health & WellnessWriting & Storytelling: Strategic Storytelling, Thought Leadership Writing, Brand Voice Development, Messaging Architecture, Research Translation, Behavioral-Informed MessagingAccessibility: AI-Assisted Workflows, Cognitive Accessibility, Neurodiversity Awareness, Inclusive DesignUX Research: Testing & Evaluation, User Research & Analysis, Competitive Analysis, Customer Journey MappingMarketing: Content Marketing Strategy, Social Media Marketing, Conversion Rate Optimization, Brand PositioningUX Design: Wireframing, Prototyping, Interaction Design & Usability, Design Thinking, Tools: Figma, User Testing Software, Asana, Qualtrics, Notion, CMS, HotJarAI: Prompt Engineering, AI Fundamentals, Generative AI, AI ConsultingSpeaking: Public Speaking, Keynote Speaking, Workshop Facilitation, Audience Engagement, StorytellingWellness & Performance Coaching:Mindfulness Coaching, Yoga & Cycling Instruction, Group Facilitation, Stress Resilience, Focus & Cognitive PerformanceLongevity & Nutraceuticals:Nutraceuticals, Dietary Supplements, Integrative Health, Health Research TranslationOther: Collaboration, Strategic & Creative Thinking, Bilingual
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