Liz Rojas
- Role
- Head of Marketing, Us at Base.com
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
Experience
Head of Marketing, Us
Jun 2025 — Present
Serving as Head of Marketing for the U.S, responsible for building and owning the full GTM and marketing strategy-Developing the U.S. marketing engine across demand gen, paid, events, brand, product, and partner marketing-Creating attribution, reporting, and funnel frameworks, and training global teams on pipeline, CAC, ROI, and conversion metrics-Designing integrated campaigns and go-to-market plans to drive awareness, acquisition, and sales readiness in the U.S. market.
Education
University of Utah
Bachelor of Arts (BA)
University of Utah
Bachelor of Arts - BA
Western Governors University
Master of Business Administration - MBA
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