Liz Martin
Client Partner. Customer Experience Obsessed. Mentor.
- Role
- Partner, Ibm Consulting, Marketing Transformation at IBM
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Liz Martin
Highly accomplished advertising and marketing business leader with over 15 years of experience positively impacting bottom lines through design and execution of integrated, multi-channel experiences. Generate and lead innovative programs to drive revenue growth in line with business objectives. Leverage extensive strategic relationship direct marketing expertise to design robust strategies in rapidly evolving marketplaces. Enhance ROI through continuous optimization and improvement efforts. Forge and maintain productive relationships with clients (internal and external) and business partners. Successfully build and lead high performance teams.
Experience
Partner, Ibm Consulting, Marketing Transformation
Dec 2020 — Present · NY, US
Lead marketing transformation initiatives for the Communications and Industrial sectors. Hyper-focused on helping clients realize the full potential of their marketing technology investments and accelerating their digital transformation by optimizing operating models across talent, process and technology, increasing ROI and operational efficiencies and transforming customer and employee experiences. Specialize in Adobe DX software and marketing data strategy and analytics across the customer journey.
Education
Franciscan University
BA, English Literature/ Philosophy
1995 — 1999
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