Liz Kemp
Research Director @The Link Group
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WORK HISTORY
Research Director @The Link Group
The Link Group is a full-service primary marketing research consultancy in the AMA Gold Top 50. We are a strategic partner for Fortune 500 companies across a variety of industries, including healthcare, retail, CPG, technology, and financial services.
EDUCATION
University of North Carolina at Chapel Hill
Bachelor's Degree, Public Relations
University of North Carolina at Chapel Hill - Kenan-Flagler Business School
Minor, Business Administration
UNC School of Media and Journalism
Bachelor’s Degree, Public Relations
ABOUT LIZ KEMP
I love to solve problems. A deep and nuanced understanding of the customer is the crux of success. Thoughtful marketing research begins by entrenching ourselves inside the brand and deeply understanding the goals. It’s more than finding an answer to business questions, it’s finding the right way to get to the most meaningful answer. It\'s about having a strong intuition about where to probe and when to push the envelope. I believe that while a good question gets an answer – a great question ignites a conversation.
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