Liz Francis
Communications Director Head of Uk Communications @Astellas Pharma
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WORK HISTORY
Communications Director Head of Uk Communications @Astellas Pharma
Addlestone, GB
Responsible for all internal and external communications as well as engagement with patient groups. A member of the Management Team, I work closely with senior leaders coaching and advising on communication strategies and approach.
EDUCATION
University of Plymouth
BSc (Hons), Business Information Management Systems
SKILLS
ABOUT LIZ FRANCIS
As a diplomatic, naturally curious and innovative communications leader, I have gained vast exposure to developing and implementing comprehensive communications plans during a successful career in the pharmaceutical sector.I design communications approaches by adopting strategic thinking to connect the dots and provide a full picture for diverse audiences. I facilitate strategic communications guidance and counsel to build cross-functional links and inspire employees.I maximise excellent copywriting skills to translate complex information into simple and compelling content for innovative communications campaigns, able to be extrapolated and adapted for multiple channels and audiences, using best practices. My interpersonal skills have enabled rapid relationship building to engage with and influence senior management teams on sensitive communications issues.In the media realm, I have produced and edited press releases, narratives and editorial to share key messages with the public, boost company reputation and generate awareness of services and products.During my career, I delivered coaching and mentoring on all aspects of communications, while monitoring and measuring the effectiveness of internal communication initiatives to adjust strategies accordingly to improve engagement and participation.With technical acumen, I manage internal communication platforms and tools to ensure they are user-friendly, secure and current. I continually remain up-to-date on the latest trends and best practices in internal communication and incorporate them into communication strategy.
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