Liz Flores
Ad Operations Specialist - Sem Performance @Madhive
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WORK HISTORY
Ad Operations Specialist - Sem Performance @Madhive
EDUCATION
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Bachelor's degree, Broadcast Journalism
ABOUT LIZ FLORES
Marketing professional with 4+ years of experience specializing in scaling and optimizing high-volume Google Ads portfolios. I currently oversee pacing strategy, performance diagnostics, and budget delivery across PPC campaigns per month and 50+ Microsoft Advertising (Bing) campaigns per month, representing over $147M in managed media budget, ensuring efficient spend, operational accuracy, and measurable ROI.I also lead a specialized team of Google performance experts focused on campaign optimization, delivery accuracy, and performance troubleshooting across complex SEM portfolios.Through data driven optimization and cross functional execution, I’ve increased overall budget utilization from 94% to 99.9% and improved OTI performance from 96% to 99%, strengthening portfolio level efficiency and predictability.Our team was recognized as a 2026 Google Ads Premier Partner, placing us in the top 3% of participating companies nationwide. This distinction reflects the strategic rigor, executional excellence, and innovation driving our work. I’m proud that our performance contributions also supported a keystone partner in achieving Premier Partner status.Let\'s connect!
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