Liz Elston
Marketing Pro | Holistic Thinker | Chronically Online with a Gift for Trend-Spotting
- Role
- Fractional Marketing Director at Brick Works Promo
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Liz Elston
Sometimes funny, always intentional. I use a holistic marketing approach to help cool…
Experience
Fractional Marketing Director
May 2025 — Present · Chicago, IL, US
Leading the development and execution of a full-funnel marketing strategy to support growth. My role blends high-level strategic thinking with hands-on execution, including: Building and implementing a holistic marketing plan across web, email, and social channels Optimizing onsite and offsite SEO to increase organic traffic and generate qualified leads Creating and automating email workflows, including a welcome series, regular newsletters, and lead-nurturing campaigns Strengthening event marketing strategies to improve reach and engagement Aligning marketing efforts to sales objectives, with an emphasis on measurable impact Creating SEO rich content and copy for website and blog posts Creating and scheduling social posts across all platforms
Education
Columbia College Chicago
Bachelor's Degree
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