Liz Edwards

About Liz Edwards

I am a creative and collaborative nonprofit marketing and communications professional who combines a heart for social justice and community organizing with a passion for using storytelling to build a more just, inclusive, and equitable society. I am adept at writing and editing, graphic design, developing and maintaining relationships with reporters, and helping to design and execute comprehensive strategic communications programs. Nearly 10 years of journalism experience and a master\'s degree in education have given me a unique ability to distill complicated information in a compelling and succinct way and to craft stories and graphic designs that move people to action across an array of platforms. As EMERGE\'s first and only full-time marketing and communications professional, I led a comprehensive brand refresh and website redesign project that elevated the organization\'s presence as a national thought leader in the college access space. I also designed, managed, and implemented digital marketing campaigns with a focus on audience growth, community building and providing actionable information to our students, district and university partners, and philanthropic supporters. I was also responsible for developing, designing, and producing key communications products, such as quarterly newsletters, an annual report, press releases, and donor communications.

Experience

1. Manager, Content Strategy

   Emerge

   Jun 2024 — Present · Houston, TX, US

   As EMERGE\'s first communications director, I am responsible for enhancing and optimizing its communications infrastructure and developing innovative messaging strategies to build awareness and support among a diverse audience of stakeholders. This includes- In partnership with key leadership, developing and executing EMERGE\'s external communications strategy, goals, and tactics- Designing, writing, and producing annual reports, a quarterly newsletter, social media posts, blog posts, press releases and other content for development campaigns- Maintaining and updating EMERGE\'s website, including creating new page and adding new photos and videos- Overseeing EMERGE\'s rebranding process, including a redesign of its website, and managing relationship with communications consultants- Cultivating and managing relationships with key reporters and outlets that cover higher education

Education

• Northwestern University

  BSJ

  1998 — 2002

• Houston Baptist University

  Master of Education - MEd

  2013 — 2015