Liz Walters

Assistant Vice President and Marketing Manager at Trust Company of Oklahoma @Trust Company Of Oklahoma

OK, US

Develop and execute comprehensive marketing strategies to promote trust services and products to high-net-worth individuals and businesses• Lead the creation of compelling content and campaigns across multiple channels, including digital, print, and social media• Analyze market trends, customer insights, and competitor activities to inform marketing initiatives and product positioning• Collaborate with cross-functional teams, including trust officers, financial advisors, and legal experts, to ensure marketing messages align with company objectives and regulatory requirements• Manage and optimize marketing budgets, tracking ROI and adjusting strategies as needed• Oversee the development of marketing materials, including brochures, presentations, and digital assets, that effectively communicate the benefits of trust services• Organize and participate in events, seminars, and networking opportunities to build relationships with potential clients and partners• Monitor and report on key performance indicators (KPIs) to senior leadership, providing insights and recommendations for improvement• Stay updated on industry regulations and best practices to ensure all marketing activities comply with legal and ethical standards• Cultivate and maintain relationships with media contacts and industry influencers to enhance the company\'s reputation and visibility