Liz Campbell

About Liz Campbell

I’m a wholesale and sales leader with 20+ years of experience building and growing women’s apparel businesses through strong relationships, strategic wholesale planning, and hands-on leadership. My background spans premium, lifestyle, and seasonal categories, with a deep understanding of how product, fit, and brand storytelling connect with women consumers.Currently, as Senior Director of Wholesale at Tipsy Elves, I lead wholesale strategy across multiple channels, partnering closely with key accounts and internal teams to drive sustainable growth. I take a relationship-first approach—believing that trust, collaboration, and consistency are the foundation of long-term success. My role includes P&L ownership, team development, and building scalable wholesale processes that support both brand integrity and commercial goals.Previously, I’ve led and scaled wholesale businesses at brands such as Printfresh, Jude Connally, Lilla P, and Liz Claiborne, working across major, specialty, and boutique channels. Throughout my career, I’ve been known for building lasting partnerships with retailers and for empowering teams through clear leadership, open communication, and shared accountability.I’m deeply motivated by helping women’s brands grow thoughtfully and sustainably—balancing creativity with execution, and relationships with results. I thrive in collaborative environments where strong partnerships and aligned goals lead to meaningful, long-term impact.

Experience

1. Senior Director of Wholesale

   Tipsy Elves

   Aug 2023 — Present

   Led end-to-end wholesale strategy across men’s, women’s, and kids’ apparel in national, regional, specialty, and off-price channels, including key accounts such as Scheels and TJX.• Owned the wholesale P&L, delivering 22% year-over-year growth in 2025 through strategic account development and disciplined forecasting.• Drove wholesale execution including trade shows, assortment and line planning, and in-market selling to support growth and deepen key relationships.• Built and led high-performing internal teams and independent sales reps, fostering a collaborative, results-driven sales culture.

Education

• University of Massachusetts Amherst

  BS, Family and Consumer Sciences/Human Sciences

  1996 — 2000