Elizabeth Montenegro
Marketing Manager | Content Strategist | Education Consultant
- Role
- Marketing Manager, Campus Programs at Full Sail University
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Elizabeth Montenegro
The best content never feels like marketing. It feels like someone finally said exactly…
Experience
Marketing Manager, Campus Programs
Jun 2022 — Present · Winter Park, FL, US
Oversee the execution of full-funnel, omni-channel marketing campaigns, including direct mailings, email campaigns, social media promotions, and campus events- Coordinate mailings of marketing materials and merchandise to select audiences, ensuring consistency and adherence to brand guidelines- Utilize performance metrics and segmentation techniques to analyze campaign effectiveness and identify areas for improvement, adjusting strategies as needed to optimize results- Stay informed about market trends, competitor activities, and industry best practices, and apply this knowledge to enhance marketing initiatives and maintain a competitive edge- Lead the development and implementation of lead management processes, including lead nurturing and conversion tracking, to maximize enrollment opportunities-Collaborate with internal teams and external partners, agencies, and vendors as needed to support marketing initiatives and achieve program goals- Maintain marketing budgets, monitor expenses, and ensure efficient use of resources to achieve desired outcomes within budgetary constraints- Serve as a brand ambassador for Full Sail University, representing the institution at events, conferences, and industry gatherings to promote awareness and attract prospective students.
Education
University of South Florida
Bachelor of Science - BS
University of West Florida
Master of Education - MEd
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