Liz Burke
Director Visual Merchandising| Advisory Board Member
- Role
- Director of Visual Merchandising at Macy's
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Liz Burke
A customer-oriented and performance-driven Retail Executive, with 20+ years’ experience…
Experience
Director of Visual Merchandising
Jan 2007 — Present · New York, NY, US
Director Visual MerchandisingLead daily operations and develop visual merchandising strategies that align with business goals and brand initiatives, designing and implementing concepts that enhance in-store presentations. Provide quarterly guides to ensure consistent execution across locations, supporting an engaging customer experience. • Lead the execution of key visual merchandising directives by providing actionable guidance to stores, resulting in enhanced brand consistency and increased visual impact across all locations.• Conceptualize and implement innovative visual merchandising concepts that align with the brand’s aesthetic and fiscal responsibilities, elevating customer experiences and supporting company-wide rollouts.• Design in-store experiences that align with brand identity, increase product visibility, and drive store performance by engaging customers with compelling visual solutions.• Collaborate with merchandising, marketing, and store teams to ensure seamless execution of visual strategies, aligning promotional efforts with effective and engaging in-store displays.• Partner with business management to develop and execute wardrobe strategies that support merchandising goals, ensuring consistency across product categories while maintaining the brand’s direction.• Manage budgets effectively by balancing cost-efficiency with high-impact visual outcomes, ensuring that merchandising initiatives meet financial constraints without compromising the brand’s vision.• Motivate and inspire cross-functional teams to execute operational excellence strategies, identify opportunities for improvement, and drive performance to achieve business goals.• Oversee store performance and profitability, ensuring consistent execution of exceptional customer service standards while identifying areas for improvement and implementing action plans to address them.
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