Liz Bondor

About Liz Bondor

I\'m a creative leader passionate about building brands that feel as good as they look.Currently, I lead the creative team at King’s Hawaiian, where I spearheaded the brand’s refreshed visual identity—reimagining packaging across 30+ SKUs, developing 360° marketing campaigns, and shaping a design system rooted in warmth, heritage, and irresistible deliciousness.With over a decade of experience across in-house, agency, and freelance roles, I’ve built a career at the intersection of storytelling, strategy, and execution—art directing national campaigns (hello, Peyton & Eli!), producing large-scale lifestyle shoots, and crafting design systems that scale across channels.Whether it\'s launching a brand refresh, directing content that resonates, or mentoring creative teams, I bring clarity, collaboration, and heart to everything I touch.Let’s create something people love.

Experience

1. Head of Creative

   King's Hawaiian

   Feb 2024 — Present

   Led Comprehensive Packaging Refresh: Built and managed a multidisciplinary creative and production team to execute a packaging refresh for over 30 in-market products, ensuring brand consistency and quality across all SKUs. Personally attended press checks to guarantee print accuracy and integrity.Developed 360° Marketing Campaigns: Spearheaded the creative brand strategy for integrated marketing campaigns across digital, social, print, and experiential channels, aligning messaging and visuals to drive cohesive brand narratives.Creative Team Leadership: Oversaw the creative department, fostering a collaborative environment that encouraged innovation and professional growth, leading to increased team performance and morale.Presented at National Sales Meeting (NSM): Delivered keynote presentation at the National Sales Meeting to unveil new creative initiatives, effectively communicating brand vision and strategy to company-wide stakeholders.Directed a large-scale lifestyle photoshoot to capture new brand creative assets, coordinating cross-functional teams and ensuring alignment with brand aesthetics and campaign objectives.Built and maintained strong relationships with clients and brand partners, fostering collaborations that enhanced brand visibility and market reach.

Education

• Nazareth University

  Bachelor’s Degree, B.F.A Visual Communication Design

  2010 — 2014