Liz Berg

About Liz Berg

Loyal audiences are the foundation of any great media business, from beloved public radio stations to top-charting podcasts. I build products to cultivate that loyalty and transform it into sustainable revenue.I\'ve spent my career at the intersection of media and fan monetization — from public radio at WFMU and WNYC to podcast creators at Spotify. I thrive in ambiguous, cross-functional environments, translating complex problems into clear strategies and shipping products that creators and fans love.

Experience

1. Senior Product Manager - Spotify for Creators

   Spotify

   Aug 2021 — Present · New York, NY, US

   Empowering podcast creators to grow their loyal fans and gated podcast subscribers on Spotify through Spotify Open Access, Synced Feeds, and Podcast Subscriptions.* Spotify Open Access (SOA) — Enables user access on Spotify to gated podcasts from platforms like Patreon, New York Times, and Substack.+122% YoY subscriber growth; exceeded goals with 102% of subscriber target and 109% of listener-hour target.* Synced Feeds — Intelligently adapts consumer UX and gated upsells based on a user’s subscription status. 7x faster subscriber growth and 2.5x gated consumption growth post-launch; 15% conversion rate for Patreon creators. Adopted by 300+ shows within 6 weeks, including Dateline NBC, Pod Save America, and This American Life.* Podcast Subscriptions — Native subscription tooling for hosted Spotify creators. Grew creator earnings 2x YoY; doubled conversion rates on consumer checkout; improved creator onboarding success by 7%; reduced creator churn by 70%. Global expansion across 34 markets, 14 currencies, and 25+ languages.* Promotional Banner — Gated podcast creators who enabled this feature had 6x more linked subscribers on Spotify.* Distribution API — Product lead for a complex, cross-functional platform video content ingestion initiative outside my main area of expertise; scoped and delivered MVP on time while driving discovery for the future roadmap.

Education

• New York University

  Master of Science (M.S.), Environmental Health Science

  2002 — 2004

• University of California, Davis

  Bachelor of Science (B.S.), Environmental Toxicology

  1998 — 2002

Skills

• Wireframing
• Broadcast Engineering
• Mailchimp
• Press Releases
• Digital Media
• Music
• Fundraising
• Grant Administration
• Software Project Management
• Management
• Environmental Science
• Customer Relationship Management (Crm)
• Publicity
• Radio Producing
• New Media
• Voice Over
• Radio Production
• Radio Broadcasting
• Project Management
• Leadership
• Grant Writing
• Social Media
• Copy Editing
• Operations Management
• Google Analytics
• Editing
• Sound
• Nonprofits
• Product Management
• Radio Host
• Wordpress
• Blogging
• Audio Editing
• Jira
• Balsamiq
• Adobe Creative Suite
• Html
• Python
• Non-Profit Leadership
• Radio