Li Ying Chou

Senior Brand Manager @fairlife, LLC

Chicago, IL, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2025 — Present

Senior Brand Manager @fairlife, LLC

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EDUCATION

2007 — 2012

National Taipei University

Bachelor, Double Major in Business Administration and Economics

N/A

Harrisburg University of Science and Technology

Master's degree, Project Management and Human Centered Interaction Design (HCID)

2018 — 2019

Northwestern University

Master's degree, Integrated Marketing Communications

2011 — 2012

Temple University

Exchange Program, Business Administration,Economics, Advertising

SKILLS

Social MediaSocial Media MarketingMicrosoft ExcelPowerpointMicrosoft OfficeMarketing CommunicationsMarketingSocial NetworkingStrategySEOIntegrated MarketingBrand ManagementMarketing StrategyCustomer ServiceFacebook Fan Page StrategiesAdvertisingMicrosoft WordDigital MarketingSearch AdvertisingManagement

ABOUT LI YING CHOU

Brand marketer with a unique combination of analytical and creative capabilities to distill complex data, connect dots, and develop brand strategy & initiatives. Track record of leading Go-To-Market strategies and IMC campaigns for 10+ multi-million product launches in top global CPG corporations, each over-achieved sales target by 15%+. Core Competencies: •Brand Strategy • Digital Marketing • New Product Launch • Integrated Marketing Communications • Cross-functional Leadership Budgeting & Forecasting • P&L Management • Project Management

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