Liyana Yusoff
Demand Generation Specialist @MarCloud: The Marketing Automation Experts
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WORK HISTORY
Demand Generation Specialist @MarCloud: The Marketing Automation Experts
Liverpool, GB
As the pioneering Demand Generation Specialist at MarCloud Consulting, I established the foundation for demand generation strategies and developed key processes for effective sales alignment. I focus on maximising engagement and converting prospects into high-quality leads through strategic marketing automation and personalised communication.Key responsibilities and achievements include:Campaign Strategy & Execution:• Plan and execute multi-channel campaigns across email, social media, and content marketing, increasing lead volume.• Collaborate with sales and consultants to ensure consistent messaging and campaign alignment.Lead Generation & Nurturing:• Develop lead nurturing workflows to guide prospects through the buyer’s journey, enhancing lead quality and sales readiness.•Align lead scoring and qualification criteria with sales teams to improve lead handoff and conversion rates.Webinar Management:•Coordinate and promote monthly webinars, driving up to 200 registrants per session.•Maximise attendance through targeted email campaigns and social media outreach.Marketing Automation & CRM Integration:•Build and optimise marketing automation workflows using Marketing Cloud Account Engagement (formerly Pardot) to enhance lead nurturing and campaign efficiency.•Integrate with Salesforce CRM for seamless lead tracking and reporting.•Maintain data segmentation and personalisation to improve campaign targeting and engagement.Analytics & Optimisation:•Track key metrics (e.g, conversion rates, ROI) to measure campaign effectiveness and identify improvement areas.•Provide insights for data-driven decisions and continuous optimisation.Content Strategy & Distribution:• Collaborate with team to create impactful assets (eBooks, case studies) and utilise multi-channel distribution for maximum reach.
EDUCATION
University of Sunderland
BSc (Hons) International Tourism and Hospitality Management
Edinburgh Napier University
Masters of Science
Management Development Institute of Singapore
Diploma in Travel, Tourism and Hospitality Management
Management Development Institute of Singapore
Professional Certificate in Business Management
Management Development Institute of Singapore
Advanced Diploma in Tourism, Hospitality and Events Management
ABOUT LIYANA YUSOFF
I recently earned my Master\'s in Marketing with Digital Strategy, graduating with Distinction from Edinburgh Napier University, and was honored with the University Medal for my academic achievements. Currently, I am the pioneer Demand Generation Specialist at MarCloud Consulting, where I lead marketing initiatives focused on top-of-funnel strategies to attract and engage potential clients. My mission is to seamlessly integrate marketing and sales efforts, driving growth and delivering cohesive, effective campaigns that align with our business objectives. Highly ambitious and performance-driven B2B and B2C professional with a strong work ethic and over four years of sales experience as a Travel Consultant. I am also an experienced Regional Business Development Representative (APAC) specialising in data-driven programmatic advertising for the tourism industry, helping hotels and attractions drive direct bookings and generate brand awareness. I have successfully developed business opportunities across Indonesia, Malaysia, Vietnam, Australia, and New Zealand. This includes developing and executing an overarching outbound sales and business development strategy, sales processes, structure, and best practices across the company to attract the most strategic and qualified SMB accounts in the region.
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