Liyala Wesonga
Multidisciplinary Creative | Strategic Marketing & Art Direction | Advertising & Philosophy Student at Howard University | Elevating Black voices in fashion, music, and media while crafting culture-shifting stories
- Role
- Marketing Strategy Intern at Genfare
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Liyala Wesonga
Liyala Wesonga is a rising senior at Howard University’s Cathy Hughes School of…
Experience
Marketing Strategy Intern
May 2025 — Present · Chicago, IL, US
Conducted a competitive messaging audit on transit fare collection systems, analyzing brand positioning,value propositions, and market differentiation strategies. Synthesized findings into visual presentations and written reports to guide internal marketing decisions. Identified key themes across competitors such as security messaging gaps and emerging opportunities inIoT and future-proofing narratives. Collaborated with senior staff to align brand messaging with transit industry trends and technologicalinnovations.
Education
Howard University
Bachelor's degree, Strategic, Legal, and Management Communications
Kenwood Academy High School
High School Diploma, Marketing
2016 — 2022
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