Liya Wubneh
Global Program and Product Leader (PMP) | Platform Strategy & Safe Program Delivery Across Cultures | Helping Mission-Driven Teams Tell Stories That Shift Culture | SBCC | Creative Producer | Team and Process Builder
- Role
- Global Production Director at Girl Effect
- Location
- Silver Spring, MD, US
- LinkedIn followers
- 500 followers
About Liya Wubneh
I’m a creative strategist and production leader with 15+ years of experience using media, tech, and storytelling to drive meaningful social change across Africa and the global south. Formerly the Global Production Director at Girl Effect, I’ve led high-impact, cross-cultural teams to create campaigns, TV dramas, digital tools, and behavior change programs that improve health, education, and economic outcomes—especially for girls and young people. From launching Ethiopia’s first teen brand and scaling it nationally, to setting up youth media initiatives in Kenya and South Africa from scratch, I bring a rare mix of strategic vision, deep cultural insight, and on-the-ground execution. I build and lead dream teams, bridge global and local perspectives, and deliver work that resonates—emotionally and effectively. Now freelancing, I partner with mission-driven orgs, funders, and agencies to produce purpose-led content and strategies. I also offer advisory support on fundraising, team culture, and cross-sector partnerships. I lead with heart. I work smart. And I’m here to make bold, creative ideas real—while building trust and impact along the way. Let’s connect if you’re looking for someone who can blend strategy and soul to bring your next big idea to life.
Experience
Global Production Director
Jul 2023 — Present · DC, US
Education
Alma Mater Studiorum – Università di Bologna
Exchange/Erasmus, project management et al
2011 — 2012
Addis Ababa University
Bachelor of Arts (BA), Political science and international relations
2006 — 2010
Dalarna University
Master of Arts - MA, African Studies
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