Liya Kachanova
Data Analyst, Money Movement Solutions, Central Europe @Visa
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WORK HISTORY
Data Analyst, Money Movement Solutions, Central Europe @Visa
Berlin, DE
Applying analytics to Visa transaction data to support business development, new Visa Direct deals and product adoption, client growth and strategic decision‑making.Currently:• delivering large‑scale analyses across purchase and Visa Direct card transactions, remittances, and FX flows for Central Europe, including issuer money outflow analysis, corridor and market sizing• translating complex data into actionable insights and business‑ready narratives for internal and external stakeholders.Products: Visa Direct, Visa Cross-Border Solutions, Visa B2B Connect. Regions: DE, AT, CH, NL.Clients: Banks & FinTechs.
EDUCATION
Ludwig-Maximilians-Universität München
Studienkolleg, Wirtschaftswissenschaften/Economics
Technological University Dublin
Bachelor of Arts - BA, Business Administration, Management and Operations
Hochschule für Technik und Wirtschaft Berlin
Bachelor of Arts - BA, International Business
ABOUT LIYA KACHANOVA
What drives me the most is the idea of creating something big, impactful, and transformative, as well as building systems, strategizing and optimizing business processes. With my customer-facing experience at the intersection of business development, go-to-market, and product, I help launch and scale impactful products and ventures, acquire and retain customers, build business strategy, develop and execute product & customer growth strategies.A few pivotal moments along the way include: Designing 2 MVPs in health and wellness from scratch, Launching 3 EdTech products with cross-functional teams and growing revenue 3x, Co-founding a gamified MarTech solution for customer retention and loyalty for beauty and wellness businesses (a B2B platform and a B2C app) by leading user & market research, product design, and go-to-market strategy.Growth, constant improvement, holistic approach, personalization, research, and strategy are at my core. I am a lifetime learner with a natural curiosity about how things work, an ISTP personality type, and my (outside-of-work) interests are traveling, self-development, neuroscience, holistic health, sports, life sciences, personal finance.Previously, I dedicated 11 years to professional sports (artistic gymnastics, ballet, and dancing), which shaped me into an ambitious, driven person who strives for top results and leads her team to winning.Having moved to Germany by myself at the age of 18 and lived in 4 countries, I have developed resilience & adaptability in new ambiguous environments, a global mindset, intercultural competence, and an international perspective on customer behavior. I enjoy using this set of skills and attitudes when bringing technology and customers together to launch and scale impactful products and businesses.Let’s connect here about: Market and competition research | Data Analytics | Product operations | Business strategy | Education | Health | Technology | Life Sciences | Personal Finance
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