Liwen Tsai
Director of Marketing (California, Coloado, Indiana, Kentucky, Nevada, Ohio, Wisconsin) @Elevance Health
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WORK HISTORY
Director of Marketing (California, Coloado, Indiana, Kentucky, Nevada, Ohio, Wisconsin) @Elevance Health
EDUCATION
UCLA Anderson School of Management
MBA
East Los Angeles College
AA, Liberal Arts
Beijing Language and Culture University
Intensive Chinese Language Studies
UCLA
BA, Business Economics (Minors: Chinese, Accounting)
ABOUT LIWEN TSAI
Innovative and analytical marketing leader with extensive background conceptualizing and executing targeted marketing strategies, plans, and initiatives on a global scale. Strengths include strategic development and P&L management. Excels at driving revenue and positive net profit by launching 20+ highly successful campaigns across 60+ international markets.Key Skills:Marketing Plans & Strategy | Market Research & Analysis | Digital & Integrated Marketing | Brand Management | Campaign Planning | P&L Management | Financial Analysis | Bilingual in English and Mandarin Chinese
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