Livin Varghese Meleadan
Performance Marketing Lead @Webandcrafts
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WORK HISTORY
Performance Marketing Lead @Webandcrafts
Thrissur, IN
Build, Manage & Train the future performance marketers in the Industry (12 specialists: 10 + 1 + 1).• Hire, train and guide the team members to deliver their best output.• Implement strategies to accelerate conversion rates at each stage of the sales funnel.• Analysis of campaign Performance Reports, Google Analytics, Google Tag Manager, Google Search Console and other analytics tools to optimize the campaigns for better results.• Communicate with existing clients to collect feedback to improve the campaigns.• Attend meetings with new clients along with the sales team for pitching the projects.• Participate in brainstorming new and creative growth strategies for the company.• Collaborate with the SEO & website development teams to help optimize the website.• Handle the marketing automation campaigns (WebEngage (full-fledge & Klavio (monitoring)Platforms: Facebook Ads • Google Ads • LinkedIn Advertising • Instagram Ads • Twitter Ads • YouTube Ads • TikTok Marketing • Snapchat Ads • Criteo Ads • Apple Search Ads • Taboola • Pinterest AdsProud to work with some of the Industry leaders across the world. Approximately 100+ clients globally with strong GCC presence.
EDUCATION
SCMS School Of Engineering and Technology
Bachelor of Technology (B.Tech.), Electronics and Communications Engineering
SKILLS
ABOUT LIVIN VARGHESE MELEADAN
I am a Performance Marketing Lead at Webandcrafts, a digital marketing agency that helps clients achieve their online goals. With over 14 years of progressive marketing experience in various domains, I have developed a versatile and comprehensive skill set that covers advertising, analytics, optimization, social media, SEO, web design, content, and graphic design.My core competencies include creating and executing online campaigns across multiple platforms, such as Facebook, LinkedIn, Instagram, YouTube, Google, Criteo, Apple, Taboola, and Tiktok, as well as analyzing data and optimizing the campaigns for better ROI. I collaborate with the creative team, the sales team, and the clients to deliver effective and innovative solutions that drive growth and conversions. My mission is to build, manage, and train the future performance marketers in the industry, and to stay updated on the latest digital trends and technologies. I am passionate about finding new and creative ways to accelerate conversion rates at each stage of the sales funnel, and to enhance the customer experience across multiple channels and touch points. I am a visionary thinker and an analytical negotiator who can ideate new services and convert concepts to revenue for successful operations.
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