Livia Barton

Senior Digital Strategist, Operations Technology at The World Bank

Role: Senior Digital Strategist at The World Bank Group
Location: Annapolis, MD, US
LinkedIn followers: 500 followers

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About Livia Barton

Strategist and advisor to the World Bank Chief Information Officer for Operations, providing guidance to 100+ staff in 15 technology teams on digital strategy, actionable data insights, AI integration, and agile methodologies that support the organization’s $80 billion portfolio of international development projects in 170+ countries. Previous experience working at advertising agencies managing global digital marketing campaigns and web analytics for clients in technology, retail, health care, and government sectors.

Experience

Senior Digital Strategist
The World Bank Group
Nov 2023 — Present · Washington, DC, US
Senior digital strategist in the office of the CIO of Operations at the World Bank Group, providing technology solutions for operational business units. Advisor on strategy and analytics of AI-powered products to improve World Bank staff productivity, operational efficiency, and automation. Manage the design and development of the new WBG Scorecard website, combining operational results data from the World Bank, IFC, and MIGA operational portfolios in one unified website for the first time in World Bank Group history. Manage KPI dashboards to monitor critical operational systems and enable real-time data-driven decision-making.

Education

Rollins College
Bachelor's degree, Sociology, Studio Art
2001 — 2005

Skills

Digital Strategy
Online Marketing
Social Media
Online Advertising
Web Analytics
Ppc
SEO
Social Media Marketing
Event Planning
Sem
Digital Marketing
Google Analytics
Omniture
Google Adwords
Email Marketing
Mobile Marketing
Web Content Management
Crm
Display Advertising
Digital Media
Content Management
User Experience
Webmaster Services
Social Media Measurement
Strategy
Content Strategy
Marketing
Event Management
Mobile Devices
Web Project Management
Interactive Marketing
Web Strategy
Web Content
Integrated Marketing
Content Development
New Media
Web Marketing
Online Communications
Social Marketing
Web 2.0

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