Livia Posteuca
Director i Head of Seo-aio, Content Strategy & CRO @Intact
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WORK HISTORY
Director i Head of Seo-aio, Content Strategy & CRO @Intact
Montreal, QC, CA
Launched a business division for SEO, content strategy, and website experimentation, boosting digital brand awareness and organic growth for Belairdirect and Intact Insurance- Built and led a team of 10 senior strategic advisors focused on growth and innovation- Deployed a content strategy transforming insurance complexity into engaging stories, driving growth in traffic and engagement- Created a CRO and experimentation program that led to double-digit increases in quote initiations- Developed the first AIO roadmap, enhancing digital maturity and strategic change- Led change management and acted as an ambassador in executive presentations- Cultivated a learning culture through training and mentorship, empowering the team.
EDUCATION
Université Jean Moulin (Lyon III)
IUP Master 2; Master Degree, Communication, Marketing
Ideo University
Human-Centered Service Design Certificate, Design Thinking
Ideo University
Storytelling for Influence, Design Thinking
University of Bucharest
Licence; Bachelor Degree, American Studies - French Studies
University of Virginia
Design Thinking for Business Innovation, Business and Management
SKILLS
ABOUT LIVIA POSTEUCA
With 15+ years of experience across agency and client-side leadership, I specialize in building strong digital brands through strategic marketing planning, communication, and data-driven performance. My work bridges creativity and analytics — from leading digital growth programs for global brands to shaping in-house teams that deliver measurable business impact.As Director of SEO, Content Strategy & CRO at Intact Financial Corporation, I lead a senior team advancing two national brands — belairdirect and Intact Insurance — by aligning data, content, and experimentation to enhance brand storytelling, customer experience, and conversion.Previously, I partnered with top-tier retail brands to craft integrated digital strategies, scale content ecosystems, and launch websites that build trust and engagement. With roots in product management and web strategy, I connect creative, technical, and business perspectives to deliver cohesive, high-performing brand experiences. Let\'s work together!
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