Livia J.
Vice President of Product Management at Extend
- Role
- Vice President of Product Management at Extend
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Livia J.
Product leader with extensive expertise in product management, AI strategy development, risk intelligence systems, and business execution. At Extend, I lead our company-wide AI strategy — bridging strategic objectives with technical implementation to create sophisticated fraud prevention and risk assessment systems, supporting our post purchase automation platform.Experience in B2B and B2B2C software product and business leadership, guiding innovative technology from conception to market. Under my leadership at Extend, we\'ve established industry-leading risk intelligence capabilities through AI that protects merchants and customers while optimizing the entire post purchase experience. A technology risk-taker comfortable with greenfield solutions and solving complex problems elegantly—from building ItemSense for RFID to implementing machine learning for personalized enterprise IT to developing advanced fraud detection algorithms and anomaly detection systems. I personally guide the development of core AI models while mentoring teams to scale our technology. Demonstrated history of successful product delivery with measurable user value and direct business impact. Prefer data-driven approaches with lean processes while using storytelling to build shared understanding across stakeholders.Passionate about diversity, equality, and advancing women in technology. Most important personal values: integrity, intelligence, and empathy. Honoring my cultural heritage and giving back to the community by being a Washington State Registered Court Interpreter and donating the proceeds to the Hungarian American Association of Washington.Specialties: B2B, B2B2C, ML/AI, Fraud Prevention, Risk Intelligence, FinTech, SaaS, Cloud solutions, RFID, go-to-market strategy (GTM), startup builder, customer success, cross-functional leadership, team-building, agile program management, product lifecycle management, pricing strategy, building and scaling businesses, remote management.
Experience
Vice President of Product Management
Sep 2023 — Present · San Francisco, CA, US
Extend helps brands turn shopper behavior into an operational and financial advantage. Our platform transforms post-purchase customer data into real-time intelligence, allowing merchants to dynamically tailor policies and experiences across delivery, returns, exchanges, and product protection. By differentiating customers based on value and risk, Extend helps brands reward their best customers, reduce fraud and abuse, protect margins, and increase lifetime value — without manual intervention.
Education
University of Washington
Bachelor's degree, Communication and Social Sciences
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