Laura Lively
Customer Experience and Marketing Strategist
- Role
- Director - National and Super Regional Issuers North America Client Marketing at Visa
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Laura Lively
Isn’t it amazing to live in a time where we are allowed the opportunity to regularly talk…
Experience
Director - National and Super Regional Issuers North America Client Marketing
Jun 2021 — Present
Develop and implement holistic marketing campaigns to support client, product and payments marketing agendas in the U.S, demonstrating the value Visa brings to clients and cardholders.
Education
Virginia Tech - Pamplin College of Business
Bachelors degree in FInance and Marketing, Double Major in Finance and Marketing
1990 — 1994
Skills
- Market Research
- Team Leadership
- Creative Problem Solving
- Lean Thinking
- Agile Project Management
- Financial Services
- Business Process Improvement
- Process Improvement
- Leadership
- Analytics
- Online Marketing
- Integrated Marketing
- Brand Development
- Advertising
- Product Innovation
- Copywriting
- Innovation
- Marketing
- Design Thinking
- Customer Insight
- Strategy
- Brainstorm Facilitation
- Direct Mail
- Scrum Master
- Email Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Business Development
- Digital Marketing
- Relationship Marketing
- Marketing Communications
- Direct Marketing
- Marketing Research
- Product Development
- New Business Development
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