Johnson
Global Live Brand Experience Expert | White Fox Consulting Owner | Former Nike Head of Global Events | Former GMR Chief Relationship Officer | Marketing Strategy, Customer Experience | Olympics, World Cups.......
- Role
- Founder and Live Experience Strategist at White Fox Consultancy
- Location
- Beaverton, OR, US
- LinkedIn followers
- 500 followers
About Johnson
A creator of unrivaled live experiences that seamlessly merge physical and digital worlds together. Listening to the needs of both the consumer and the business enables innovative brand and targeted commercial success every time.With over 25 years of marketing & live event experience in the sports industry, I have worked around the world with businesses, athletes, employees and consumers across many different brand environments. From early days of signing & serving athletes in Europe, I evolved as a live brand experience expert, consulting and working at the biggest brand and sports moments world wide.Leading and coaching talented teams I have challenged perceived norms, through innovative programs inspiring athletes, media, employees, consumers, customers and senior executives. With sharp strategy and precise org design success has been delivered through compelling & personal engagement.
Experience
Founder and Live Experience Strategist
Mar 2017 — Present · Portland, OR, US
Unrivaled expertise in brand experience strategy and execution.Helping brands and agencies deliver innovative and inspiring strategies for live engagement including Intel, FIBA, VISA, GMR, Specialized. Offering a blend of sharp expertise and deep cultural insights we deliver a highly personalized strategy, defined with clear brand and commercial goalsChallenging assumptions, we explore creative opportunities through the unexpected. Working with companies, agencies, and marketing gurus we add depth to project ideation and ultimately design a unique & personal consumer journey.
Education
University of Greenwich
Bachelor's degree, Education
1984 — 1988
Skills
- Football
- Microsoft Word
- Team Leadership
- Sponsorship
- Event Planning
- Sports
- Product Marketing
- Brand Awareness
- Relationship Marketing
- Powerpoint
- Marketing Communications
- Event Management
- Management
- Strategy
- Sports Management
- Marketing
- Forecasting
- Corporate Events
- Sports Marketing
- Marketing Strategy
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