Liu Trujillo

Experience

1. Founder

   Embroidtale

   Jul 2023 — Present · The Woodlands, TX, US

   Created a strategic business plan for the company, with clear brand vision, product positioning, marketing and web strategy to establish a strong presence in the market segment• Built Shopify website showcasing brand identity and products via visually captivating storefront and content. Strategically incorporated keywords to enhance SEO and improve search rankings. Monitored site performance to optimize pages and boost user engagement and conversion rates• Implemented Google Analytics, Google Tag Manager, and Google Search Console to monitor site performance, track key metrics, and gain valuable insights into traffic sources, major events, and conversions• Launched Meta ad campaigns aligned with the sales funnel strategy, designing tailored creatives, ad copies, and landing pages based on the audiences at different stages of the sales funnel. Installed the Meta Pixel to track performance and optimize retargeting efforts, generating over 3x ROAS• Crafted engaging social media content by leveraging trends and visual editing tools to showcase products, boost brand awareness, and drive engagement with potential customers. Partnered with influencers to amplify brand reach and increase awareness

Education

• Golden Gate University

  M.S., Marketing

  2011 — 2013

Skills

• Web Analytics
• Integrated Marketing
• Event Planning
• Analysis
• Marketing Communications
• Leadership
• Event Management
• Sales Promotion
• Public Speaking
• Government Relations
• Public Relations
• Brand Management
• Marketing Strategy
• Social Media Marketing
• Marketing Research
• Designing Marketing Collateral
• Chinese Culture
• Google Adwords
• Interpersonal Skill
• Marketing
• Google Analytics
• Content Development
• Market Research
• International Marketing
• Product Placement
• Promotions
• Relationship Management
• Data Analysis
• Management
• Broadcast Television