Litty Samuel

About Litty Samuel

I’ve spent 15+ years making content people actually want to watch—from viral pop culture to travel, fashion, fitness, food, and health. Whether it’s launching new media brands, scaling audiences to billions of views, or turning niche ideas into revenue-generating hits, I love figuring out what makes people click, share, and engage.At BuzzFeed, I led a 60+ team in growing video audiences by billions of views, launching new creators, and securing major brand partnerships. Before that, I shaped storytelling at InStyle, Travel + Leisure, and wellness brands like Men\'s Health, Shape, and Health, spending over five years immersed in the fitness and wellness space.Beyond my media career, I built Shift Happens, an award-winning podcast for curious industry minds who want to keep track of how audiences behave and consume content in an extremely volatile industry + some advice on how to manage AI. It’s a space for thinking outside the box or seeing what broke the box in the first place when it comes to content, branding, and digital media, film and TV. Also, I once won a Folio Rising Star award, which was pretty cool.Let’s build something great.

Experience

1. Senior Creative Director

   Blueprint

   Dec 2025 — Present · NY, US

Education

• Temple University

  B.A., Journalism, Political Science

  2005 — 2009

Skills

• Blogsmith
• Lighting
• Canon 5d
• Television
• Soundtrack
• Audacity
• Brightcove
• Panasonic Camcorders
• Blackmagic
• Transmit
• Post Production
• After Effects
• Photoshop
• Editorial
• Canon 7d
• Compressor
• Image Capture
• Excel
• Final Cut Pro
• Sound
• Canon Dslr
• Microsoft Excel
• Adobe After Effects
• Apple Motion
• Clickability
• Broadcast
• Video
• Creative Direction
• Microsoft Office
• Panasonic Hvx200
• Mpeg Streamclip
• Sony Z5