Liting
Regional Director Europe @Zoomlion
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WORK HISTORY
Regional Director Europe @Zoomlion
Set and run the European commercial operating model: define market priorities, channel architecture, and dealer coverage; align HQ and local stakeholders to convert strategic targets into executable rollout-Build scalable capability and after-sales readiness: establish dealer enablement, service/parts standards, and training governance to ensure consistent customer experience as the footprint expands-Institutionalize performance governance: implement KPI frameworks, dashboard-driven cadence, and escalation mechanisms
EDUCATION
Central China Normal University
Bachelor of Science (B.Sc.), Biotechnology
The University of Göttingen
Master of Science (M.Sc.), International Agribusiness and Rural Development Economics
SKILLS
ABOUT LITING
With a unique career path spanning agricultural machinery, life sciences, and digital transformation, I bring 12+ years of experience driving business excellence in global B2B environments. From improving forecast accuracy and strengthening dealer networks post-merger, to leading cross-functional initiatives that optimized processes and boosted efficiency, I thrive at the intersection of operations, strategy, and growth. Certified as a Lean Six Sigma Black Belt and Project Manager, I am passionate about translating complexity into measurable results. Trilingual in English, German, and Chinese, I bridge cultures and industries—helping organizations succeed in today’s connected and data-driven world.
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