Lita Smith
Manager, Data Strategy
- Role
- Audience Insights & Research Analytics Manager at Publicis Groupe
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Lita Smith
Audience Insights and Analytics leader with 8+ years of experience translating consumer…
Experience
Audience Insights & Research Analytics Manager
Apr 2025 — Present · Plano, TX, US
Contribute to client data strategy across lines of business to expand use and capabilities of data and analytics* Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials* Expand attribution capabilities using advanced modeling techniques and data sharing including providing use cases and guidance* Provide guidance and goals for overall partner integrations including data clean rooms and identifying first party data expansion opportunities* Lead data strategy projects including internal and external client communications using verbal and written communication to further product ownershipContribute to delivering insightful research and data to inform the client\'s communication strategy* Develop target audience profiles using a mix of syndicated and client data and build alignment of target audiences between client segmentation work, strategic media targets, and addressable targeting* Assist in providing always-on competitive analysis including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business, and product news* Support client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results* Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materialsContribute to day-to-day research efforts while contributing to larger cross-brand learning roadmaps* Support measurement execution focused on ad/media effectiveness and brand health* Constantly informed on the evolving media landscape, including research and emerging trends to provide insight to both media planning team and clients
Education
Professional Development - Harvard Division of Continuing Education
Design and Visual Communication
Marquette University
Bachelor's degree
Skills
- Fundraising
- Marketing Strategy
- Time Management
- Microsoft Office
- Account Management
- Research
- Recruiting
- Powerpoint
- Microsoft Excel
- Strategic Planning
- Public Speaking
- Advertising
- Event Planning
- Volunteer Management
- Customer Service
- Microsoft Word
- Business Development
- Social Media
- Grant Writing
- Leadership
- Event Management
- Marketing
- Management
- Microsoft Powerpoint
- Public Relations
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.