Lissette Tuminello

About Lissette Tuminello

Strategic and results-driven brand and channel marketing leader with 15+ years of experience developing go-to-market strategies, managing cross-functional teams, and driving growth through data-informed decision-making. Proven success in launching new products, overseeing integrated marketing plans, and leading promotional and packaging strategies that enhance brand presence across wholesale, retail, and eCommerce channels. Adept at managing budgets, building long- and short-term marketing strategies, and influencing stakeholders across departments to achieve key business objectives.

Experience

1. Senior Manager, Brand and Channel Marketing

   ASSA ABLOY Group

   Jun 2025 — Present

   Collaborate with creative, media, and product teams to launch integrated campaigns.• Monitor KPIs to assess brand health and campaign effectiveness, adjusting strategies accordingly.• Oversee budget allocation and ensured alignment with business objectives.• Lead cross-functional team of three in launching brand campaigns that support product launches and company milestones.

Education

• Benedictine University Mesa

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2016 — 2017

• Benedictine University

  BA, International Business and Economics

  2000 — 2004

Skills

• Project Management
• Sdlc
• Visio
• Vendor Management
• Marketing
• Team Building
• Requirements Gathering
• Cross-Functional Team Leadership
• Crm
• Team Leadership
• Program Management
• Product Management
• Business Process Improvement
• Management
• Strategy
• Lead Generation
• Email Marketing
• Leadership
• Marketing Strategy
• Social Media
• Social Media Marketing
• SEO
• Public Relations
• Software Development Life Cycle (Sdlc)
• Customer Relationship Management (Crm)
• Account Management